Marketing And Entreprenship

Question: Discuss about theMarketing And Entreprenship. Answer: Introduction: The Marketing of Water Aid Water Aid is a global non-profit organization which was established in the year 1981 as a response to the United Nation International Drinking Water and Sanitation. It is a charitable trust which was set up by United Kingdom Water Industry on 21st of July 1981. The organization remunerate to all their staff fairly and to benchmark themselves against other non-governmental organizations. The Board of Trustees includes a Remuneration Committee that reviews the policies of the people regarding payments and benefits (Reid, 2009). The salaries of the Chief Executive and directors were set with the reference to market data per individual role. Therefore, from the above salary structure, it is quite clear that Water Aid is also making profits or else how could they afford to provide those salaries. By 1987, the income of the organization exceeded one million per annum. In 2005-2006, the account recorded an income of twenty six million. In 2011-12, it increased to fifty five million in Unite d Kingdom. The critical understanding of the marketing of Water Aid is to know the customers and their needs. It is important for the cheese industry to build beneficial relationships with potential clients. Water Aid visits and surveys different places in the world, jots down the issues and challenges the people are facing regarding water and sanitation. Then they applies their marketing methods to improve their lives. The organization also follows the marketing mix model. With the help of this model, they involves their marketing strategy such as setting cheap price for those who incomes and providing free delivery of clean water to poor people. The Use of Billabong to Customers The organization Billabong International Limited is a surfing company which provides the clients with retailing products such as surfing watches and backpacks, snowboard, skateboards and other products of famous brands. The particular organization is an Australian Company. Their key influence on marketing consists of factors such as customer laws and choice along with their ethical considerations. The marketing objectives of Billabong is to increase their market shares as well as enhance the satisfaction of the customers. Therefore, they provides their clients with full range of surfing products. Consequently, the customer gets satisfied with surfing games by using their products. Billabong launched a digital marketing campaign in July 28 in order to feature their surfing contests and microsite (Herran and Thomas, 2004). The company designed I Surf because by working with the boutique collaborative agency named Design Royale. They launched because of customer acquisition effort. The general target of the company is 12-25 years clients who perform surfing professionally and also as an adventure. Their primary business goal is to acquire new young customers and today youngsters are more inclined to surfing games. Consequently, Billabong is able to make relationships with their targeted customers. The organization is also providing their clients with online facilities such as www.isurfbecause.com. In this website, the fans are asked to post their comments why they want and also love to surf. There are also fan pages on Facebook and Twitter. In this way, the company is also connected with the customers. Expanding Income in Northern Islands of New Zealand by Wensleydale Creamery Wensleydale is a cheese company which produces and provides cheese in Wensleydale, North Yorkshire, England. Presently, the organization became the largest commercial creameries throughout the United Kingdom. In New Zealand, cheese continued to lead within diary industry in 2015 with twenty-two percent of dairy value sales (More Wensleydale, Gromit?, 2013). The people of New Zealand are very fond of cheese as well as cheese related products. Recently, the consumer demand and awareness of cheese have increased and as a result, the variants of cheese has also increased. The consumer demands increased because population increased and for that people need to enhance their livelihood through increased production. Therefore, Wensleydale Creamery has a great opportunity to extend their market and profit in North Islands of New Zealand. Wensleydale Creamery can follow the marketing mix to expand their profit in North Islands of New Zealand. The marketing mix or the four Ps consists of produc t, promotion, place and price. At first, the organization should make such cheese products by which they can fulfill the demands of the customers. Since New Zealand is famous for cheese and so the company must produce high-quality products to achieve competitive advantage. Secondly, the promotion process of this organization includes advertising, media marketing, and giving ads in newspapers and so on. Wensleydale Creamery is looking to expand their cheese market in North Islands of New Zealand. The prices should be made according to the currency value of New Zealand. If the products are good, then the consumers will be willing to pay a high price for good cheese products. Besides that, Gourmet Cheese is famous all over the world, so Wensleydale Creamery should manufacture it on North Islands of New Zealand (McCloy, 2008). The company should also provide the customers with online shopping facilities which will include varieties of buying options for cheese. For example, customers can buy cheese slices with other ingredients such as salad Caprese, olive oils, Spanish nuts and gourmet crackers. The company can also sell wine and cheese pairings along with featuring local artist or musician. Cheese are lovable to all, and so there is no particular market segmentation. But Wensleydale must keep one thing in mind that most of the youngsters and middle aged persons consume cheese in huge amount. In this way, Wensleydale Creamery can achieve their target market in North Islands of New Zealand. It is important for the company to make a marketing plan, SWOT analysis and cost effective marketing to grip the cheese market of New Zealand firmly because Evansdale C heese and Open Country Dairy has presently captured the market. Good strategies are required to accomplish the competitive advantage. It will be best for the company if they first run the business by creating joint ventures with local businesses to get manpower and quality resources. It is recommended to keep Wensleydale Creamerys original taste. The company can also install small stalls at the northern corners of New Zealand and sell cheese products. Consequently, it will help them to promote their brand. References Herran, J. and Thomas, R. (2004). Surfing. Philadelphia: Chelsea House. McCloy, N. (2008). Made in New Zealand. Auckland, N.Z.: Random House. More Wensleydale, Gromit?. (2013). BDJ, 215(1), pp.9-9. Reid, T. (2009). Biophysics: Water aid. Nature China.