Marking Mix Essay Example | Topics and Well Written Essays - 750 words

Marking Mix - Essay ExampleThe main challenges are expressage distribution facilities and narrow market. This, crossing diversification has been used to dispose of by-products and to capitalize on a follows research-and-development efforts. In fact, the diversification of a product line has been a basic way of achieving long-term market survival. If unitary considers the rapid technological advances that are being made and the newfangled products being developed, then diversification does not become an incidental or peripheral activity, but a pivotal activity worthy of brisk and sustained pursuit. The Temperature Sensors are safe for users, so any honorable or social problems are exist. If the company starts to sell this product in other regions, it should ensure that Temperature Sensors are suitable for different temperature regimes and can be used in countries with severe live on conditions. Also, it is most-valuable to product Temperature Sensors with scales and marks on di fferent languages so target population can easily read and understand the product information.Gray leaf shoes resistant is a new chemical product aimed to protect vegetation from gray leaf radar target disease. This is an improvement of existing products. In this case, attempts to diversify product lines create a risk, for dealer and customer chemical reaction is always uncertain. To some extent, the risk may be reduced through the use of marketing intelligence, as is the case when products that enjoy good differential advantages are discovered. A product- program starts with screening and then thoughtfulness of what is to be done to bring a product to the market. Firms may follow a check key that covers various aspects of product introduction, based on a study of trade practices. Product diversification may result in either trading up or trading down. In trading up, the manufacturing business adds related items to his line that will sell for an increase in value, whereas trad ing down is the reverse process. in that respect are two objectives involved in a decision to increase the number of variations in price and quality to gain sales by catering to a new segment of the market, and to gain sales in the existing market by trading up or down (Dobson and Starkey 2004). The main ethical and social concerns are safety of chemicals and effectiveness of the product, environmental and legal compliance. If the company wants to sell this product overseas, it is important to take into account legal regulations and standards applied to chemical products and pesticides in a foreign country. The company should footrace the product in different environment and ensure it is safe enough for different geographical locations and weather conditions. As markets become more heterogeneous, and diverse products are developed to satisfy them, manufacturing efficiency will pass up (Paley, 2006). Ramadan Iftar Box 2 is a revision of the existing product line popular in Lebano n. This product is a reaction to competitors moves and consist of adjustments of current product lines, or they may involve the development of new products. The former are mainly defending moves and the latter mainly offensive (Paley, 2006). Most companies use the defensive strategies to improve the profitability of existing lines and develop new products to meet competitors lines. However, the